the ultimate diffusing blush brush 😍

@summerjewell_

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SoundTikTok sound · original sound - summerjewell_

Promoted product

BK Beauty N20 Brush

Founded by pro makeup artist and YouTube content creator Lisa J (@lisajmakeup), BK Beauty 100% cruelty-free, vegan beauty tools and makeup products. With every purchase, a donation is made to inspire kindness.

Why it worked

The creator uses a relatable pain point ('blush blindness') and a clear before-and-after comparison to justify the need for a specific, high-quality tool.

Summary

The creator demonstrates the BK Beauty N20 blush brush, explaining how it improves her blush application compared to her previous tools. She highlights its blending capabilities and directs viewers to purchase it via the TikTok Shop.

Structure

1Introduction of the new brush
2Comparison with old brush
3Demonstration of the N20 brush
4Explanation of benefits
5

Original caption

This blush brush is too good, obsessed is an understatement. Thanks for always making the best brushes @BK Beauty Brushes 🙂‍↕️✨💕 #makeupbrushes #blushbrush #blushblindness #blushtutorial #makeuphacks

More from @summerjewell_

Product placement

BK Beauty (a) ACTS: the creator demonstrates the N20 brush, explains its function as a blush diffuser, and recommends it for better blush application. Nikkia Joy Cosmetics (a) ACTS: the creator mentions the brush is a collaboration with Nikkia Joy, which is visible on the brush handle. TikTok Shop (a) ACTS: the creator explicitly directs viewers to the TikTok Shop for purchase.

Call to action

you can get it on its own here on TikTok shop for sale too

On-screen text

the ultimate diffusing blush brush 😍

Transcript

I just had to pause a mid makeup routine so I could show you this new blush brush that I am obsessed with. I used to use something like this. It would create the harshest lines on my cheeks. I felt like it was really hard to blend out my powder blush. Then I got this blush diffuser brush. It's by BK Beauty in a collab with Nikkia Joy. It's their N20 brush. It's a blush diffuser, so it puts on your blush so seamlessly and lightly. So you can really control where your blush is going and how much you're putting on. I personally have blush blindness, so I am very grateful for this product for being a like way lighter weight than what I normally use. I truly feel like it's just made my blush look so much better. This normally comes in like a whole pack of brushes, but you can get it on its own here on TikTok shop for sale too. You've been needing a blush brush upgrade, highly recommend.

for my fellow small creators out there trying to make it big on TikTok shop 💕 w