Every FAT cat need this! 😱😂

@pawxpress.co

3.2K followers · usually 1.6K views a post

Views

1.4M

Likes

18.7K

Comments

431

Shares

26.2K

SoundTikTok sound · Can Can (Arr. By Helmuth Brandenburg)

Promoted product

LumaPawslumapaws.net

5 videos

Why it worked

The video uses a relatable pain point (an inactive or 'fat' cat) and provides a visually satisfying, high-tech solution that is easy to understand at a glance.

Summary

A creator demonstrates a LumaPaws rotating cat projector that displays moving mice on walls to provide exercise for indoor cats. The video shows the unboxing and operation of the device in a home setting.

Structure

1Creator reacts to finding the product in a store
2Unboxing the LumaPaws projector
3Plugging in the device
4Demonstrating the projection on walls
5

Original caption

Cat lovers comment “CAT” if your cat needs this! 😂🐱 Or click our link in bio 😸 #cat #catholic #funnycats

More from @pawxpress.co

Product placement

LumaPaws (a) ACTS: the device is unboxed, plugged in, and operated to project images of mice onto the walls to entertain a cat. Removing it would remove the entire purpose of the video. Petsmart (b) APPEARS: the video is filmed inside a Petsmart store, but the product is not a Petsmart product.