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All breakouts
351Talking HeadBefore / After hookEcommerce
Hook
My skin during pregnancy
@sheedahsbeauty
22.7K followers · usually 806 views a post
Views
278.8K
Likes
10.9K
Comments
139
Shares
839
Why it worked
The video leverages a highly relatable 'before-and-after' transformation narrative, which builds immediate trust and social proof for the skincare products shown.
Summary
The creator shares a before-and-after comparison of her skin from pregnancy to postpartum, attributing her recovery to the use of Sheedah's Beauty products.
Structure
- 1Creator shows skin issues during pregnancy
- 2Creator shows current clear skin
- 3Creator presents the skincare products used
- 4Encouragement to viewers struggling with similar issues
Product placement
Sheedah's Beauty Glow Reset Radiance Oil: ACTS (shown being held, used as the solution for skin transformation). Sunny Citrus Soap: ACTS (shown being held, used as the solution for skin transformation). Removing these would change the video from a product testimonial to a generic personal story.
Original caption
I never thought I would get my skin back #fyp my skin was nothing to write home about when I was pregnant #relatable but fortunately I was able to get my skin back #viral if you are also in this situation don’t feel bad #skincare you can also transform your skin #500k