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190Talking HeadSocial Proof hookEcommerce
Hook
Congrats! You just doom scrolled your way to a jeweler so small she looks up every person who follows from this reel.
@averynicole.jewelry
8.1K followers · usually 771 views a post
Views
144.6K
Likes
16.0K
Comments
670
Shares
180
Promoted product
Avery Nicole Jewelryaverynicolejewelry.com
Handcrafted, Sterling Silver Jewelry created in Salt Lake City, Utah.
Why it worked
The hook uses a relatable, slightly humorous 'doom scrolling' framing to create a personal connection, making the viewer feel seen and valued by a 'small' creator rather than just another consumer.
Summary
The creator introduces herself as a small-scale jeweler and showcases several of her custom-made rings. She invites viewers to follow her and contact her for custom jewelry or to shop her ready-to-ship collection.
Structure
- 1Creator introduces herself as a small jeweler
- 2Creator showcases custom ring designs
- 3Creator invites viewers to follow and DM for custom work
- 4Creator directs viewers to bio for ready-to-ship pieces
Original caption
I love creating sparkly pieces that get to be apart of people forever love story! I do both artisan and fine jewelry so whether you're looking for an engagement ring, bridal jewelry or just another everyday piece that feels like you - dm me to get started on a custom and my ready to ship and made to order pieces are linked in my bio! #finejewelry #customjewerly #customengagementring #customweddingbands #brides P.s this video blew up on insta so let’s see how it does here 😬