Why it worked
The video uses a highly relatable, visual 'before and after' trope that taps into a specific shared experience, making it easy for the target audience to engage and share.
Summary
A creator uses a before-and-after video format to humorously illustrate the physical toll of working permanent night shifts for one year.
Structure
- 1Creator shows a younger, fresher-looking version of himself
- 2Creator transitions to an older, more tired-looking version of himself
- 3Text explains the transformation is due to one year of night shift work
On-screen text
Night shift workers will understand this......
POV: You're 27 and you've just
Gone onto permanent nights
POV: You're now 28 and you've
Only done a year of nights
And you already look and feel
Like this.