When every dumpling in the series feels like you pulled the rare. New metallic finish, NEW texture.

@myla.bailey

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SoundTikTok sound · lush life

Promoted product

Mystery Dumpling

Robot or human?

18 videos14 creators

Why it worked

The video leverages the 'blind box' unboxing trend and the satisfying ASMR-like nature of the product to create high engagement, while the group dynamic adds a sense of excitement and social proof.

Summary

A group of friends opens and reviews a new series of metallic-finish 'Mystery Dumpling' squishy toys. They compare the different colors and textures of the toys they pull from the packaging.

Structure

1Introduction of the new metallic Mystery Dumpling series
2Group unboxing and squishing of various colored dumplings
3Comparison of textures and facial expressions
4Discovery of the rare metallic blue dumpling

Original caption

The dumplings just got a METALLIC makeover 🪩✨ @RMS International @rmstoys_usa These NEW metallic sugar gum dumplings are seriously unreal. The colors, the finish, the squish… I’m obsessed. 🤩 #dumplings #squishytok #metallicdumpling #newreleases #squishies

More from @myla.bailey

Product placement

(a) Mystery Dumpling (Metallic Blue Edition) — its interface is operated as the creator and friends open the packaging, squish the toy, and demonstrate its texture and color; this is the central activity of the video. (b) RMS International / rmstoys_usa — these appear as tags in the caption for attribution; removing them would not change the video content.

On-screen text

When every dumpling in the series feels like you pulled the rare. New metallic finish, NEW texture. She got the rare Will You Find The Super Rare Metallic Blue Dumpling?

Transcript

When every dumpling in the series feels like you pulled the rare. New metallic finish, NEW texture. (screaming) That is so pretty. Look at the face. It's so shiny. That looks like a mean girls pink. Yes, it is. Purple. Wait, no, this is like a magenta. That's magenta. Can we trade? Yeah, we can trade. You know, that's okay. Wait, yeah. Green. That's a really pretty green. That's a mint green. That's pretty. Their faces are big. Ooh, this is like harder than normal. Look how big their faces are. Is that the metallic? That face. It feels... She got the rare. Oh, that is so shiny. That is so beautiful. Wait, do they have eyes? That one's eyes are closed. Yeah. That's pretty. That is. Blue. That's a really pretty blue. It has like a repeat. That's pretty. That's like a royal blue. Yeah, we haven't gotten a repeat. That's pretty. Wait, say the ones we have. Ooh. That's the other. That's me. That's me. What's the one that's dark green? Kind of. And that's the mint green. That's pretty. Okay, but they're both so pretty. We're getting. That's the metallic. That face. It feels... Blue. That's pretty. That's such a one. That's such a pretty. That's such a pretty. That's pretty royal blue. It's not royal. The series we're just opening is the metallic blue dumplings that are slow rise and sugar gum textured.