Sign in

The video leverages celebrity gossip and the 'hard launch' of a relationship, which drives high engagement through fan interest in the actors' personal lives.

Summary

The video shows actors Josh Heuston and Mika Abdalla arriving together at the Valentino fashion show during Paris Fashion Week. It is a celebrity news clip documenting their public appearance.

Structure

1Actors arrive at fashion show
2Couple walks together
3Brief intimate moment
4Walking up stairs
5Waving to crowd

On-screen text

the hard launch we’ve been waiting for x

Original caption

The hard launch we’ve been waiting for x Off Campus’ Josh Heuston and Mika Abdalla arrived arm in arm to the Valentino show for Paris Fashion Week. 📷 Getty, IG/mikaabdalladaily, IG/elle_italia #offcampus #joshheuston #mikaabdalla #pfw #hardlaunch

the hard launch we’ve been waiting for x

Why it worked

Summary

Structure

On-screen text

Original caption

More from @whomagazine