I've never bought a designer bag.

@huttonbutlerr

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SoundTikTok sound · original sound - huttonbutlerr

Promoted product

Rebelonging

100% authentic vintage designer bags and accessories

4 videos4 creators

Why it worked

The video leverages the 'first-time purchase' narrative and the 'shopping vlog' format, which creates high engagement through personal storytelling and relatable consumer decision-making.

Summary

The creator visits a vintage designer bag store called Rebelonging in New York City to purchase her first designer bag. She tries on several different styles and colors before deciding on a final purchase.

Structure

1Creator states mission to buy first designer bag
2Arrival at Rebelonging store in SoHo
3Browsing and trying on various designer bags
4Creator announces she has made a purchase
5

Original caption

rebelonging in soho has the craziest vintage designer bag selection i’ve ever seen!!! spoiler alert i found the one!!

More from @huttonbutlerr

Product placement

Rebelonging (a vintage designer bag store) ACTS: the creator visits the physical store, browses the inventory, tries on bags, and makes a purchase. Removing the store name would change the video as it is the location and subject of the shopping experience. Prada (a luxury fashion brand) APPEARS: visible on bags the creator tries on. Removing it would not change the video's core activity. Balenciaga (a luxury fashion brand) APPEARS: visible on bags the creator tries on. Removing it would not change the video's core activity. Chanel (a luxury fashion brand) APPEARS: visible on bags in the store. Removing it would not change the video's core activity. Dior (a luxury fashion brand) APPEARS: visible on bags in the store. Removing it would not change the video's core activity.

On-screen text

rebelonging in soho has the craziest vintage designer bag selection i’ve ever seen!!! spoiler alert i found the one!!

Transcript

I've never bought a designer bag. It's my mission while I'm in New York to buy my first one. So our first stop and maybe the last stop, Rebelonging. I've seen it all over TikTok and there's tons of beautiful vintage designer. Everything in here is insane. Look at all the city bags. There's so many options. Now I don't even know what to do. I've wanted a city bag for so long and now that I have everything in front of me, I don't know what to do. I love this Prada one. It's really unique, but it's tiny. I'm not really like a small bag girl. Like, yeah, that one's cute. I love the color of this one, but it's just huge. I always wanted a crazy color with one, but now that I'm holding them, I don't know. I think I carry crazy colored Emerson bags, but Katie found this bag. She's trying to decide. I like it. It's what you wanted. This red one is gorgeous, but I also love this cream one. Guys, I ended up purchasing my first designer bag. I'm so excited to show you guys. Come back for the reveal. Bye.