I only know how to do hair on MYSELF!! and this is why

The video uses a relatable, self-deprecating hook that invites viewers to watch a personal process, leveraging the 'unconventional methods' trope to build personality-driven engagement.

The creator explains that she only knows how to install wigs on herself, showing a clip of her hair process. She humorously acknowledges that her methods are unconventional but effective for her own needs.