LET'S STOCK THE DRINK FRIDGE WITH POPPI!

@juliawikel

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SoundTikTok sound · original sound - juliawikel

Promoted product

Poppi

Why it worked

The video leverages the popular 'ASMR fridge restock' aesthetic trend to naturally integrate a product promotion, making the advertisement feel like satisfying lifestyle content.

Summary

The creator performs a fridge restock using Poppi soda cans to prepare for fall hosting. She highlights specific flavors and announces an upcoming discount on Amazon for Prime Day.

Structure

1Introduction to the fridge restock
2Showcasing the Poppi variety pack
3Highlighting specific flavors
4Announcing the Amazon Prime Day discount
5Finalizing the fridge organization

Product placement

(a) Poppi: The creator demonstrates stocking a fridge with this brand of soda, explains its flavors, and announces a promotional discount for Amazon Prime Day. This is the subject of the video and its operation (stocking/displaying) is the primary activity. Removing it would change the entire video. (b) Amazon: Mentioned as the retailer for the discount. Removing it would not change the video's core content, as it is just the sales channel.

Call to action

Poppi will be up to 30% off during Amazon Prime Day from 10/6-7!

Original caption

Nothing better than a @POPPI restock just in time for fall hosting 🥤🫧🍂 Poppi will be up to 30% off during Amazon Prime Day from 10/6-7! #poppipartner #primeday #poppi #drinkfridgerestock #fridgerestock

More from @juliawikel

On-screen text

LET'S STOCK THE DRINK FRIDGE WITH POPPI! 🥤🫧🍂

Transcript

Let's do a little fridge restock. Done a lot of hosting and have a lot of people staying with us lately, so we need to do a full drink fridge restock. This is Poppi's fall for flavor pack and they have the best flavors in here. New sour apple, Shirley Temple, root beer and orange all in this pack. Some of my absolute favorites. If you are also in need of a little restock, Poppi will be up to 30% off for Amazon Prime Day October 6th through the 7th. It's the perfect time to stock up for all your fall hosting, game days, whatever it is. Let's unpack these and get them in the fridge.