@mackcardullo — 100x breakout

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patiently waiting for the mid 30s moms who are working from home

@mackcardullo

2.7K followers · usually 494 views a post

Views

45.4K

Likes

3.8K

Comments

615

Why it worked

The video uses highly relatable, specific pain points that resonate deeply with a niche demographic, encouraging engagement through shared identity.

Summary

A mother shares a personal reflection about her desire to connect with other mothers in a similar life stage while balancing working from home and childcare. The video serves as a community-building post for her personal social media account.

Structure

1Creator shares personal struggle with motherhood
2Identifies target audience of WFH moms
3Expresses desire for community and shared experience

On-screen text

patiently waiting for the mid 30s moms who are working from home, trying to avoid daycare for as long as possible, but wanting to give your child a fulfilling day, and also want to have time for themselves, but also are a type B mom with type A tendencies to find me because i'm in a mom bubble and am craving some other moms to figure this out with me

Original caption

I kid you not I said to my husband the other day “I wish I had more friends”. And it’s not that I DONT have friends, it’s that I wish I had more who were in the same season of life as me, figuring out the same problems I am having with my freshly one year old baby. What the heck do I feed him and when and what’s the deal with whole milk? And is he drinking too much water? Not enough? Why isn’t he eating food? Why is he cranky? Does it matter that I played ms Rachel for him for an hour today? Am I doing enough? I would love to find other moms who are in it right now-figuring out the hard stuff as it’s happening. I want to find new things and share them with each other. I want to find my style again and share it with you. I want to get healthy and in a sustainable routine, and I’d like to do it with a community of women surrounding me. If you are in the same boat, follow along as I share figuring out this thing and please for the love of god let’s help each out out ok?