Newly released video shows more than a dozen people were injured some critically when a tractor pulling a hayride overturned in upstate New York.

@abcnews

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SoundTikTok sound · original sound - abcnews

Why it worked

The video utilizes compelling, high-stakes surveillance footage of a breaking news event, which naturally captures viewer attention and encourages sharing.

Summary

This video reports on a hayride accident in upstate New York where a tractor overturned, causing injuries to over a dozen people. The report includes surveillance footage of the incident and details from a local sheriff regarding the cause of the crash.

Structure

1Surveillance footage of the tractor rollover
2Summary of the accident and injuries
3Sheriff's account of the cause
4Update on the victims' conditions

Product placement

ABC News (appears as a watermark and channel name; removing it would not change the video content). Disney+ (spoken as part of the creator's bio/branding; removing it would not change the video content). John Deere (appears as a brand on the tractor; removing it would not change the video content).

On-screen text

HAYRIDE CRASH INJURES MORE THAN A DOZEN PEOPLE WELLSBURG NEW YORK

Transcript

Newly released video shows more than a dozen people were injured some critically when a tractor pulling a hayride overturned in upstate New York. A sheriff who witnessed the crash said it appeared the tractor was going at a high rate of speed when the driver turned the wheel causing the rollover. Three people are reported to have sustained critical injuries, one was airlifted from the scene.