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@sofiasgallery.us

28.1K followers · usually 5.7K views a post

Views

998.0K

Likes

79.1K

Comments

133

Shares

28.2K

SoundTikTok sound · original sound - bbutterbooi_zp

Promoted product

Sofia's Gallerysofiasgallery.store

2 videos

Why it worked

The video leverages the popularity of Hello Kitty and the 'couple goals' aesthetic to drive interest in a niche fashion product, using a simple, relatable mirror-selfie format.

Summary

A couple showcases matching Hello Kitty-themed pajamas by standing in front of a mirror. The video serves as a promotional post for the Sofia's Gallery online store.

Structure

1Couple stands in front of a mirror
2Showcasing matching Hello Kitty pajamas
3Directing viewers to the link in bio

Product placement

Hello Kitty pajamas (a) ACTS: the creator and partner are wearing them, demonstrating the product's design and fit. Removing them would change the video entirely as the video is a showcase of these specific pajamas. Sofia's Gallery (a) ACTS: the creator's handle and bio link direct viewers to this store to purchase the pajamas.

Original caption

Dropped on our site 🎃 Link in bio before it’s too late 🚨WE PAY FOR YOUR SHIPPING WORLDWIDE 🌍 🎀🥹 #hellokitty #hellokittycouple #hellokittymatching #couplegoals #matchingpyjamas