Why it worked
The video leverages the 'aesthetic upgrade' trend, showing a desirable product in a cozy, relatable home environment without an overt sales pitch.
Product placement
(a) Amazon Echo Show 11: It ACTS as it is unboxed, powered on, and its interface is operated to show music, TV shows, and video content. Removing it would change the entire video. (b) Amazon: Appears as a brand name in the caption and on the product packaging. Removing it would not change the video content.