Un Incendiaire de 14 ans manque de s’immoler à Marseille ce lundi 5 octobre

Why it worked

Summary

Structure

1. 1Footage of a teenager setting fire to bins
2. 2The fire spreads to the teenager's clothing
3. 3The teenager runs away as the fire grows
4. 4Text overlay provides context about the incident and police intervention

Call to action

On-screen text