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116OtherDirect Question hookGames
Hook
How are you going to do it if you really don't want to dance by standing on the wall?
@smythstoys
843.3K followers · usually 3.6K views a post
Views
556.0K
Likes
1.1K
Comments
11
Shares
47
Promoted product
Big Steps
Why it worked
The video uses a popular, high-energy song to pace the quick, rhythmic demonstrations of the toys, making the product showcase feel like an engaging music video rather than a standard advertisement.
Summary
A creator demonstrates various Big Steps brand sensory and construction toys available at Smyths Toys. The video showcases the functionality of the toys set to music.
Structure
- 1Introduction of the Big Steps construction set
- 2Demonstration of the Busy Ball Tower
- 3Showcase of the sensory activity gift pack
- 4Display of the sensory blocks and stacking toys
Product placement
(a) Big Steps Mini Construction Set 8 Pack: operated to show the toy vehicles; (a) Big Steps Busy Ball Tower Sensory Activity Set: operated to show the ball tower function; (a) Big Steps Sensory Activity Toys Gift Pack: operated to show the sensory texture; (b) Smyths Toys: logo appears on the creator's shirt and in the store environment. Removing the Big Steps products would change the video entirely as they are the subject of the demonstration.
Original caption
Keep your little ones entertained for hours with our full range of Big Steps products! 🌈 Busy Ball Tower 7 Layer Mini Construction Set Sensory Activity Gift Pack From £8/€10! Don't forget, FREE Delivery on orders over £20/€25 at Smyths Toys! *T&Cs apply. Product codes: 259352 258944 258945 #smythstoys #preschool #sensory #play #sensoryplay
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