Can I come over?

@yourbrickloft

25.0K followers · usually 6.6K views a post

Views

4.6M

Likes

796.8K

Comments

1.3K

Shares

62.0K

SoundTikTok sound · original sound - yourbrickloft

Why it worked

The video leverages high-quality, aesthetic interior design content paired with a relatable 'homebody' narrative, making the viewer feel like they are getting an exclusive look into a desirable living space.

Summary

A creator showcases their industrial loft apartment by using an iPad to control the lighting and ambiance of different rooms. The video highlights the interior design and home automation setup of the space.

Structure

1Creator asks to come over
2Creator denies request
3Creator uses iPad to control home lighting
4Tour of the loft interior
5Final shot of the bedroom

Product placement

Apple Home (a) — the interface on the iPad is operated to control lighting and room scenes throughout the video. Removing it would change the video as it is the primary tool used to demonstrate the home automation features. Apple iPad (a) — the hardware device used to display and operate the Home app. Removing it would change the video as it is the physical interface for the automation.