Why it worked
The video uses a relatable 'Pinterest addict' hook and a simple, engaging question about home decor to showcase the product's aesthetic appeal without feeling like a traditional advertisement.
Summary
A creator shows off two large, iconic celebrity duo prints they received from Print Atelier. The video asks viewers to decide which print is more iconic to frame for their home decor.
Structure
- 1Creator reveals two large celebrity prints
- 2Creator displays the first print of Naomi Campbell and Kate Moss
- 3Creator displays the second print of Mr. Big and Carrie Bradshaw
- 4Creator asks for audience opinion on which to frame
Product placement
Print Atelier (a) it ACTS — the video showcases their physical prints being unrolled and framed, which is the product being sold. Removing the prints would remove the entire subject of the video.