AVAILABLE ONLINE and in stores soon

@ryman

10.7K followers · usually 1.2K views a post

Views

137.3K

Likes

2.4K

Comments

32

Shares

1.5K

SoundTikTok sound · original sound - ryman

Promoted product

Legami Advent Calendar

Why it worked

The video leverages the high visual appeal of seasonal, giftable stationery and the satisfying nature of unboxing content to drive interest in a limited-time holiday product.

Summary

The video showcases a festive Legami Advent Calendar, demonstrating the unboxing of various stationery items hidden inside numbered boxes. It highlights the product's design and variety, encouraging viewers to purchase it online via the link in the bio.

Structure

1Introduction of the Legami Advent Calendar
2Display of the calendar's festive packaging
3Unboxing of individual stationery surprises
4Call to action to shop online

Product placement

(a) Legami Advent Calendar: its interface is operated as the creator opens the calendar boxes to reveal stationery items; it is the subject of the video. (b) Legami Milano: brand logo appears on the calendar packaging and the welcome card; removing it would not change the video's function as the product itself is the focus.

Original caption

It’s officially here! 🎁✨ The Legami Advent Calendar has landed! You can secure yours online RIGHT NOW, and it will be popping up in selected stores very soon. 🛒🎄 Packed with 24 days of colourful stationery treats and cute desk surprises, this one never stays on the shelves for long. Don't miss out on making your holiday countdown extra special! Tap the link in our bio to shop online now! ✨ #legami #legamiadvent #adventcalendar #stationeryadvent #christmas