I'M A COSMETIC CHEMIST

@drjuliansass

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Promoted product

K18 FutureIQ Scalp Serum

FutureIQ is a lightweight serum clinically proven to deliver up to 19,000 more hairs, fewer grays, and improved scalp barrier. Powered by patent pending MultiVital™ technology, the first synergistic multi-pathway system for premature hair aging. reduce shedding reduce graying protect scalp longevity

Why it worked

The creator leverages his professional authority as a cosmetic chemist to provide a data-driven, long-term case study, which builds significant trust and makes the product's benefits feel scientifically validated.

Summary

A cosmetic chemist shares his five-month data tracking the effectiveness of K18's FutureIQ Scalp Serum on his hair shedding. He demonstrates the product and explains how it has reduced his hair fall by half.

Structure

1Introduction of the product and the chemist's goal
2Explanation of the product's technology and clinical claims
3Demonstration of the application method
4

Original caption

A D | I've been testing @K18 Hair ‘s newest scalp serum for premature greying, shedding, and thinning, FutureIQ,™️ for FIVE MONTHS, and I've been testing the amount of shedding I've been getting since I started using it and well... see for yourself. If this piques your interest, check out FutureIQ™️ at @sephora ! #k18partner #k18results

More from @drjuliansass

Product placement

K18 FutureIQ Scalp Serum (a) ACTS: The creator demonstrates the application of the product, explains its technology, and presents his own data tracking its effectiveness over five months. Sephora (b) APPEARS: Mentioned in the caption as a place to purchase the product; removing it would not change the video's core demonstration.

Call to action

check out FutureIQ™ at @sephora

On-screen text

AD I'M A COSMETIC CHEMIST AND IT'S BEEN ANOTHER MONTH OF USING K18'S FUTUREIQ™ SCALP SERUM BUT HAS MY HAIR DRASTICALLY CHANGED LET'S LOOK AT MY DATA AND FIND OUT FOLLOWING THIS JOURNEY I'VE BEEN USING K18'S FUTUREIQ™ ON MY SCALP EVERY NIGHT FOR MONTHS NOW Patent Pending! MULTIVITAL™ TECHNOLOGY A SYSTEM THAT'S ENGINEERED TO VISIBLY REDUCE AND PREVENT PREMATURE SHEDDING AND GRAYING AND THEIR CLINICAL RESULTS SHOW THAT AFTER THREE MONTHS 70% OF PEOPLE SHOW LESS GRAYS AND RETAIN UP TO 19,000 MORE HAIRS YOU'RE SUPPOSED TO USE FOUR DROPS ON THE SCALP EVERY NIGHT AND YOU HAVE TO STAY CONSISTENT BECAUSE THE HAIR CYCLE IS SO LONG WHAT I WAS HOPING TO SEE IS A REDUCTION IN HAIR FALL ESPECIALLY AFTER WASHING MY HAIR BECAUSE THE HAIR IS IDEALLY MORE ANCHORED TO THE SCALP BUT HAVE I EVERY TIME I WASH MY HAIR I COUNT THE NUMBER OF HAIRS THAT ARE EITHER ON THE FLOOR OF MY SHOWER OR IN MY BRUSH Month 0 (baseline): 30.7 Month 1: 26.3 Month 2: 21.5 Month 3: 18.7 Month 4: 16.2 Month 5: 16.7 BEFORE USING THE PRODUCT ABOUT 30 HAIRS FELL OUT OF MY SCALP EVERY TIME I WASHED MY HAIR AFTER ABOUT FIVE MONTHS OF USING THIS I'M DOWN TO AROUND 16 AROUND HALF OF MY NORMAL SHEDDING AND THAT TINY INCREASE OVER THE LAST MONTH IS STILL WELL WITHIN A REASONABLE MARGIN SO I'M NOT SURPRISED AT ALL AS A SCIENTIST OBVIOUSLY I PAUSED ALL MY OTHER SCALP SERUMS AND TREATMENTS AND MY HAIR ROUTINE HAS BEEN CONSISTENT THE WHOLE TIME SO IT'S JUST BEEN FROM THIS

Transcript

I'm a cosmetic chemist and it's been another month of using K18's FutureIQ Scalp Serum. But has my hair drastically changed? Let's look at my data and find out. If you haven't been following this journey, I've been using K18's FutureIQ on my scalp every night for months now. This has their Multivital technology, a system that's engineered to visibly reduce and prevent premature shedding and graying. And their clinical results show that after three months, 70% of people show less grays and retain up to 19,000 more hairs. You're supposed to use four drops on the scalp every night and you have to stay consistent because the hair cycle is so long. What I was hoping to see is a reduction in hair fall, especially after washing my hair, because the hair is ideally more anchored to the scalp. But have I? Every time I wash my hair, I count the number of hairs that are either on the floor of my shower or in my brush. Before using the product, about 30 hairs fell out of my scalp every time I washed my hair. After about five months of using this, I'm down to around 16, around half of my normal shedding. And that tiny increase over the last month is still well within a reasonable margin, so I'm not surprised at all. As a scientist, obviously I paused all my other scalp serums and treatments and my hair routine has been consistent the whole time, so it's just been from this.