Here's how I reduce my hair shedding by 50%

@drjuliansass

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Promoted product

K18 FutureIQ Scalp Serum

FutureIQ is a lightweight serum clinically proven to deliver up to 19,000 more hairs, fewer grays, and improved scalp barrier. Powered by patent pending MultiVital™ technology, the first synergistic multi-pathway system for premature hair aging. reduce shedding reduce graying protect scalp longevity

2 videos

Why it worked

The video leverages the creator's authority as a cosmetic chemist to provide a credible, data-backed review, turning a standard ad into an educational case study that builds trust.

Summary

A cosmetic chemist shares his personal six-month trial results of the K18 FutureIQ scalp serum, demonstrating a 50% reduction in hair shedding. He uses clinical data and personal anecdotes to validate the product's effectiveness before directing viewers to purchase it at Sephora.

Structure

1Hook stating the 50% reduction result
2Introduction of the K18 FutureIQ serum
3Explanation of the product's technology and clinical claims

Original caption

ad. I've been testing @k18hair ’s newest scalp serum that’s clinically proven to visibly reduce and prevent premature shedding, graying, and scalp aging, FutureIQ™️, for the last 6 months and it's time for the final check in and… I'm impressed!! Check out FutureIQ™️ at @sephora ! #k18partner #k18results

More from @drjuliansass

Product placement

K18 FutureIQ Scalp Serum: (a) ACTS — the creator demonstrates the bottle, explains its technology, shows a clinical data chart, and shares personal results from using it. Removing it would change the entire video. Sephora: (a) ACTS — mentioned as the retail destination for the product. Removing it would remove the call to action.

Call to action

This is now available at Sephora

On-screen text

AD How I Reduced My Hair Shedding By 50% HERE'S HOW I REDUCE MY HAIR SHEDDING BY 50% I'M A COSMETIC CHEMIST AND I'VE BEEN USING K18'S NEW FUTURE IQ SCALP SERUM FOR THE LAST SIX MONTHS AND IT'S BEEN A JOURNEY THIS HAS THEIR MULTI VITAL TECHNOLOGY WHICH IS A SYSTEM THAT'S BEEN ENGINEERED TO VISIBLY REDUCE AND PREVENT PREMATURE SHEDDING AND GRAYING AND THEIR CLINICAL RESULTS SHOW THAT AFTER THREE MONTHS 70% OF PEOPLE SHOW LESS GRAYS AND RETAIN UP TO 19,000 MORE HAIRS WHAT I WAS HOPING TO SEE IS A REDUCTION IN HAIR FALL SPECIFICALLY AFTER WASHING MY HAIR BECAUSE IDEALLY THE HAIR IS MORE ANCHORED TO YOUR SCALP MY HAIR IS PRETTY THICK AND SO EVERY TIME I WASH MY HAIR I COUNT THE NUMBER OF HAIRS THAT END UP ON THE FLOOR OF MY SHOWER WHEN I'M WASHING MY HAIR IT'S A LOT AND WE FINALLY HAVE RESULTS FROM ALL 6 MONTHS Baseline: 30.7 hairs lost 6 Months of FutureIQ™: 16.6 hairs lost AS YOU CAN SEE FROM THESE NUMBERS AFTER SIX MONTHS OF USE MY HAIR SHEDDING HAS REDUCED BY ABOUT 50% WHICH IS A RESULT THAT I AM NOT ANGRY ABOUT I AM SO GLAD THAT K18 LET ME TEST THIS PRODUCT EVERY NIGHT FOR SUCH A LONG TIME TO ACTUALLY TELL YOU ALL HOW WELL IT'S WORKING FOR ME AND WHAT MY REAL RESULTS ARE IF THIS SOUNDS INTERESTING TO YOU AND YOUR HAIR CONCERNS THIS IS NOW AVAILABLE AT SEPHORA

Transcript

Here's how I reduce my hair shedding by 50%. I'm a cosmetic chemist and I've been using K18's new Future IQ scalp serum for the last six months and it's been a journey. This has their multi vital technology which is a system that's been engineered to visibly reduce and prevent premature shedding and graying and their clinical results show that after three months 70% of people show less grays and retain up to 19,000 more hairs. What I was hoping to see is a reduction in hair fall specifically after washing my hair because ideally the hair is more anchored to your scalp. My hair is pretty thick and so every time I wash my hair I count the number of hairs that end up on the floor of my shower when I'm washing my hair. It's a lot and we finally have results from all 6 months. As you can see from these numbers after six months of use my hair shedding has reduced by about 50% which is a result that I am not angry about. I am so glad that K18 let me test this product every night for such a long time to actually tell you all how well it's working for me and what my real results are. If this sounds interesting to you and your hair concerns this is now available at Sephora.