His business failed, and suddenly his wife changed.💔🥺

@dannandsia0

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SoundTikTok sound · original sound - abdulceleminuwa

Promoted product

Indomie

Our Products — Ethnic Expo is an annual event organised by the city of Columbus which focuses on showcasing and celebrating the bountiful cultures and heritages of the City of Columbus, Indiana, from around the world.

4 videos4 creators

Why it worked

The video leverages a high-emotion, relatable narrative hook about marital struggle and sacrifice to keep viewers engaged until the product demonstration, which is seamlessly integrated as a gesture of love.

Summary

A wife discovers her husband has been working as a street cleaner after his business failed, leading her to prepare a meal for him as a gesture of appreciation. The video uses a dramatic narrative to showcase the preparation of Indomie noodles.

Structure

1Wife is frustrated by husband's late nights
2Husband leaves for work
3Wife goes for a walk and discovers husband working as a street cleaner
4

More from @dannandsia0

Product placement

(a) Indomie: The product is operated; the creator is seen cooking it, adding seasoning, and serving it. Removing it would change the video's central activity. (b) Nike: A logo appears on the husband's shoes; it merely appears and is incidental.

On-screen text

His business failed, and suddenly his wife changed.💔🥺 Work Hello, boss. Alright, I'll be there right away. Staying at home is making me restless. I'd rather go for a walk and clear my head. While taking a walk, she saw her husband. So, this is why he's been coming home late since his business failed.😭😭 I'm sorry for how I treated you earlier.. I appreciate all your efforts and sacrifices to take care of our family. Enjoy your meal. I love you❤️

Transcript

Hello, boss. Alright, I'll be there right away. Staying at home is making me restless. I'd rather go for a walk and clear my head. While taking a walk, she saw her husband. So, this is why he's been coming home late since his business failed. I'm sorry for how I treated you earlier.. I appreciate all your efforts and sacrifices to take care of our family. Enjoy your meal. I love you