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@lifeofreillyyy — 144x breakout selling Madewell jeans | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

144×Talking HeadOther hookLifestyle

Hook

A Love Letter to Madewell

@lifeofreillyyy

64.6K followers · usually 7.5K views a post

Views

1.1M

Likes

12.8K

Comments

12

Shares

62

SoundTikTok sound · CURSIVE

Promoted product

2 videos2 creators→

Why it worked

The video uses a simple, aesthetic 'try-on' format that allows the product to speak for itself, leveraging the creator's personal style to build desire for the brand.

Summary

The creator showcases several different outfits featuring various styles of Madewell jeans and pants. The video serves as a positive recommendation for the brand's denim quality and fit.

Structure

1Introduction with text overlay
2Showcasing first pair of jeans
3Showcasing second pair of jeans
4Showcasing third pair of pants
5Final look and recommendation

Product placement

Original caption

Did I mention @madewell jeans are the best ever ?! #madewellpartner #ad

More from @lifeofreillyyy

More breakout videos from this creator.

(a) Madewell: the creator demonstrates wearing multiple pairs of jeans and pants from this brand, showcasing the fit and style. This is the subject of the video and removing it would change the entire content. (b) Linktree: the creator's bio link is a link aggregator, which merely appears as a destination for the viewer.

On-screen text

A Love Letter to Madewell

Transcript

Did I mention Madewell jeans are the best ever?

there’s no fall outfit a @J.Crew barn jacket can’t fix #injcrew #ad

J.Crew barn jacket

7.4Mviews·@lifeofreillyyy

just walked into my bedroom to see this 🩵

@lifeofreillyyy

a friday stroll in the west village

@lifeofreillyyy

I’m in love @H&M @Gap @TONY BIANCO @COS @khaite @Oliver Peoples

@lifeofreillyyy

is this too niche?

@lifeofreillyyy

Head into a @LEVI'S storefront near you & shop your new favorite Low Loose jeans

@lifeofreillyyy

off to get gf pancakes & scrambled eggs

@lifeofreillyyy

morning movement outfit

@lifeofreillyyy

nothing a good pair of jeans, a 3/4 sleeve top & a martini on a September aftern

@lifeofreillyyy

@COVERGIRL lip oil is a yes for me even before I tried it because of the packagi

@lifeofreillyyy

save for the next time you don’t know what to wear !!!! which look is your favor

@lifeofreillyyy

I love him 🥹♥️

@lifeofreillyyy