Okay, we are taking out the diva of all divas.

@rachielynnejones

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SoundTikTok sound · original sound - rachielynnejones

Promoted product

Hermes Birkin 30

Why it worked

The video leverages the high-status appeal of a luxury item and invites audience participation through a relatable 'this or that' styling dilemma.

Summary

The creator showcases a pink Hermes Birkin 30 bag and asks viewers to help choose between two pairs of shoes to style with it. The video focuses on the luxury aesthetic of the bag and the styling options.

Structure

1Introduction of the Hermes Birkin 30
2Showcasing the bag's details
3Presenting the two shoe options
4Asking for viewer input on the styling

Product placement

Hermes Birkin 30 (a) ACTS: it is the primary subject of the video, being showcased and styled with different shoes. Removing it would change the entire premise of the video. Paris Texas fluffy feather slides (a) ACTS: it is being presented as a styling option for the Birkin. Removing it would remove one of the two choices being compared. Maison Margiela suede Tabi flats (a) ACTS: it is being presented as a styling option for the Birkin. Removing it would remove one of the two choices being compared.

Original caption

Which shoe with the Kylie Jenner pink doblis suede Birkin 30?! #hermesbag #kyliejenner #thekardashians #hermes #birkin

More from @rachielynnejones

On-screen text

Which shoe with the Kylie Jenner pink doblis suede Birkin 30?!

Transcript

Okay, we are taking out the diva of all divas. Of all divas, this is the Kylie Jenner bubblegum B30 pink doblis suede, absolutely iconic. She's gorge. Look at the inside. Stunning. Of course, we kept her box. Now, here's the question. Do we do her with the Paris Texas fluffy feather or the Margiela suede Tabis? What is the vibe? Obviously, the Chopard, like a little palladium diamond energy. But which shoe?