The video uses a relatable, high-stress situation common to its target demographic (college students) and pairs it with a dramatic, meme-style performance that encourages re-watching.
Summary
A creator performs a short, dramatic skit mimicking the sound of a bell tolling at midnight, representing the stress of college students who have not completed their homework.
Structure
1Creator sets the scene with on-screen text about midnight deadlines
2Creator acts out a dramatic, exaggerated reaction to a bell tolling
3Creator repeats the phrase for comedic effect
On-screen text
When it hits 12am, and you can hear the cries of all the college students who didn't finish their homework in time