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73.2Talking HeadStory Open hookEducation
Hook
Thank God my mom went to art school because if she didn't I might have been white.
@jay.___.__
16.8K followers · usually 657 views a post
Views
47.4K
Likes
11.5K
Comments
105
Shares
296
Why it worked
The video uses a provocative, absurd, and identity-focused hook that relies on niche 'chronically online' humor to drive engagement and comments from people trying to decipher the meaning.
Summary
The creator makes a satirical joke about their racial identity and art school, referencing internet culture. They conclude by telling viewers to return in five days if they do not understand the reference.
Structure
- 1Creator delivers a satirical hook about their mom and art school
- 2Creator challenges the viewer's internet literacy
- 3Creator sets a five-day deadline for the viewer to understand the joke
On-screen text
Thank God my mom went to art school because if she didn't I might have been white.
Transcript
Thank God my mom went to art school because if she didn't I might have been white. If you don't get that, you're not chronically online enough. Come back in five days and then you might get it.
Original caption
#whitewashing #artschool #artistsoftiktok #arttok #arttoker
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