THE vampire lipgloss

The video uses a highly specific, trending aesthetic ('vampire lipgloss') to frame a product demonstration, making the product feel like an essential component of a popular style trend.

The creator showcases a dark red lipgloss from Kiko Milano, demonstrating its application and shade on her lips. The video highlights the product's aesthetic appeal for a dark feminine or gothic style.

(a) Kiko Milano lipgloss: The creator applies it to her lips and shows the packaging. This ACTS as it demonstrates the product's color, texture, and finish. Removing it would remove the entire purpose of the video. (b) Kiko Milano logo: Appears on the product packaging. This is part of the product identity.