Our hoodies as this iconic Haikyuu sound🖤

@umai.mart

11.2K followers · usually 2.9K views a post

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SoundTikTok sound · original sound - _yamsani_

Promoted product

Umai Martumaimart.com

2 videos

Why it worked

The video leverages a popular, recognizable audio trend from a specific fandom to showcase niche merchandise, making the product feel relevant and desirable to the target audience.

Summary

The creator showcases several anime-inspired hoodies featuring characters from the series Haikyuu. The video serves as a promotional post for their online store, Umai Mart.

Structure

1Creator shows a package from Umai Mart
2Creator displays an Oikawa hoodie
3Creator displays a Tsukishima hoodie
4Creator displays a Hinata hoodie
5

Original caption

This sound lives rent free in every haikyuu fans head 🧎🏻‍♀️ hoodies available on our site #haikyuu #kage #karasuno #tsukishima #oikawa

More from @umai.mart

Product placement

Umai Mart (a) ACTS: the creator displays their branded anime-inspired hoodies, which are the products being sold on their site. Removing these hoodies would remove the entire purpose of the video.