Why it worked
The video uses a simple, high-impact reveal of a visually impressive piece of art, immediately followed by a clear, low-friction call to action for a limited-time release.
Product placement
Maxi Svensson (the artist/creator) appears as the subject of the video; he is promoting his own art prints. The prints are the product being sold. The newsletter/website acts as the mechanism for the print release. Removing the artist's name or the newsletter mention would change the purpose of the video.