Oh no, I don't wear makeup.

@jess.daisyyyy

156.6K followers · usually 32.0K views a post

Views

12.5M

Likes

1.1M

Comments

6.9K

Shares

42.5K

SoundTikTok sound · original sound - torialynaee

Why it worked

The video uses a relatable 'no-makeup makeup' irony, where the creator lists a full routine while claiming she doesn't wear makeup, creating a humorous and authentic tone that encourages engagement.

Summary

The creator jokingly lists the various makeup products she uses while pretending she doesn't wear makeup. She applies these products to her face throughout the short video.

Structure

1Creator denies wearing makeup
2Creator lists several makeup items
3Creator applies the mentioned makeup

On-screen text

Lil lashes

Transcript

Oh no, I don't wear makeup. I just put a little concealer and a little blush and a little mascara and a little lip liner and lip gloss and then maybe some lashes and then I maybe I'll do like um a little