JACKSON'S FIRST CHRISTMAS in Hanna Andersson matching pajamas

@stylebybrimarie

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2.7M

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1.4K

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SoundTikTok sound · Christmas Waltz

Promoted product

Hanna Andersson

3 videos3 creators

Why it worked

The video leverages a relatable, sentimental milestone (baby's first Christmas) to naturally integrate a brand partnership, making the advertisement feel like a genuine lifestyle recommendation.

Summary

A mother creates a Christmas keepsake with her baby while wearing matching pajamas from Hanna Andersson. She highlights the quality and comfort of the brand's holiday collection.

Structure

1Introduction of the keepsake project
2Introduction of the matching pajamas
3Mention of the brand partnership
4Highlighting product quality and comfort
5Call to action to check the collection

Original caption

#ad A little keepsake from his very first Christmas! 🎄✨ #lifeinhanna @Hanna Andersson #hannababy #babysfirstchristmas #matchingpajamas

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Product placement

Hanna Andersson (a) ACTS: the creator explicitly states they are partnering with the brand, demonstrates the pajamas on herself and her baby, and directs viewers to the collection. Removing this would change the entire premise of the video.

Call to action

Check out Hanna Andersson's collection! comment below which one's your favorite!

On-screen text

JACKSON'S FIRST CHRISTMAS in Hanna Andersson matching pajamas we're making Jackson's very first Christmas keepsake Check out Hanna Andersson's collection!

Transcript

We're making Jackson's very first Christmas keepsake and of course we needed to be in our first ever matching holiday pajamas for it. That is why I was so excited when Hanna reached out to partner with me. They're so soft and cozy for little holiday moments like this. I love that they make high quality holiday pajamas that are comfortable and made to last through endless memories and traditions that we bring back year after year. Check out Hanna Andersson's collection! Comment below which one's your favorite!