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75.4Silent UGCStory Open hookEntertainment
Hook
We were supposed to match, Guess who ruined it...
@calebfromcalii
83.4K followers · usually 3.7K views a post
Views
317.6K
Likes
25.8K
Comments
186
Shares
407
Why it worked
The video uses a relatable 'expectation vs. reality' trope combined with a popular audio track, encouraging viewers to watch until the end to see the punchline.
Summary
A group of friends dressed in various costumes show off their outfits, with one friend appearing in a costume that does not match the others.
Structure
- 1Introduction of the matching costume theme
- 2Reveal of the first friend
- 3Reveal of the second friend
- 4Reveal of the friend who ruined the matching theme
On-screen text
We were supposed to match, Guess who ruined it...
Original caption
Take a lucky guess… #viral #costume #halloween #funny #fyp
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