getting a pumpkin bagel on a fall morning in nyc 🍁

@annakatemilligan

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SoundTikTok sound · Duvet

Why it worked

The video leverages seasonal aesthetic trends and popular NYC food culture to create a highly shareable, visually appealing short-form clip.

Summary

A creator visits a bagel shop in New York City to purchase a pumpkin-shaped bagel. The video shows the storefront, the interior, and the final product.

Structure

1Establishing shot of fall decorations
2Exterior shot of the bagel shop
3Interior shots of the shop and bagel display
4Close-up of the pumpkin bagel in a box

Product placement

Birch Coffee: appears as a logo on a chalkboard sign. Removing it would not change the video. Scoop: appears as a storefront sign. Removing it would not change the video.

On-screen text

getting a pumpkin bagel on a fall morning in nyc 🍁

Original caption

The perfect fall morning🍁It was actually sooo delish & paired perfectly with scallion cream cheese😍 #pumpkinbagel #nycfall #nycbagels #pumpkinbread #nycfoodie