getting them ready should be the easy part

@doodleotto

3.6K followers · usually 1.1K views a post

Views

139.6K

Likes

423

Comments

4

Shares

98

SoundTikTok sound · original sound - doodleotto

Promoted product

Spark Paws

We make premium pet products both the human and dog will love. Discover quality dog apparel, collars, chains, shoes, owner matching set, accessories and more.

2 videos

Why it worked

The video combines a relatable pain point (getting a dog ready for a walk) with a clear, helpful product demonstration that solves that specific problem.

Summary

The creator demonstrates how to put a Spark Paws raincoat on her dog, Otto, and provides sizing advice. She encourages viewers to check the link in the comments to purchase before the popular sizes sell out.

Structure

1Demonstration of the raincoat's ease of use
2Introduction of the Spark Paws brand
3Sizing advice based on the dog's measurements
4Urgency created by mentioning stock levels
5

Original caption

@SPARK PAWS raincoats will have your dog covered for rainy season #sparkpawsraincoat #dogmom #dograincoat

More from @doodleotto

Product placement

Spark Paws: (a) ACTS — the creator demonstrates how to put the raincoat on the dog, explains its features (clips, hood), and recommends it. Removing it would change the entire video. DogFriendlyCo: (b) APPEARS — the creator is wearing a hoodie with this brand name on it. Removing it would not change the video.

Call to action

I dropped the size guide in the comments if you want to take a look. I'm going to go ahead and put the link down here if you want to get more information.

On-screen text

getting them ready should be the easy part

Transcript

It just goes over the head and then two clips under the belly. Because getting them ready for the rain should be the easy part. Spark Paws understood the assignment and came out with a line of raincoats in a range of colors and sizes to fit most dogs. Otto's 35 pounds and wears an extra extra large because he has a long body. At 20 inches, I dropped the size guide in the comments if you want to take a look. I recommend sizing up if your dog is like Otto in between sizes. I'm going to go ahead and put the link down here if you want to get more information, but these are already starting to sell out in some of the more popular colors and sizes, so if you see the one you want, I wouldn't wait to grab it.

Keep your dog dry on the rainiest days #sparkpaws #dograincoat