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Hook
WE FOUND IT!!!!!!
@larissa_malk
14.1K followers · usually 1.0K views a post
Views
328.6K
Likes
13.7K
Comments
181
Shares
3.2K
Promoted product
Espresso Martini Bear
Why it worked
The video leverages the 'viral item' trope and high-energy, relatable shopping excitement, which encourages viewers to engage with the hunt for specific, trendy home decor.
Summary
A couple finds a viral 'Espresso Martini Bear' decoration at a HomeGoods store and excitedly purchases it. The video documents their search and successful acquisition of the specific holiday item.
Structure
- 1Creator announces finding the viral item
- 2Close-up of the Espresso Martini Bear in the store
- 3Couple poses with the bear in their cart
- 4Creator and partner walk out of the store with the bear
Product placement
HomeGoods: (a) ACTS — the store interface is operated as the location where the product is found, purchased, and removed from the premises; removing it would change the video as it is the specific retail environment being highlighted. Espresso Martini Bear: (a) ACTS — it is the central object being searched for, found, and purchased; it is the subject of the video.
Original caption
The way we casually walked into @HomeGoods today and STUMBLED upon the viral Espresso Martini Bear?! It was fate, he was coming home with us immediately!!! THREE other people ran up to the section as we grabbed him looking for him too🤣🤣 #homegoodshaul #homegoodschristmas #christmasdecor #ralphlaurenaesthetic #espressomartini
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