leaving needoh in water for a year

@sjf2517

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SoundTikTok sound · Saxophones getting louder - Sped Up

Promoted product

NeeDoh

Explore NeeDoh stress balls and fidget toys, including Nice Cube, Gumdrop, Niceberg, character shapes, colors, and seasonal styles.

66 videos38 creators

Why it worked

The video leverages curiosity and the 'will it survive' trope, which is a highly engaging format for testing the durability of popular consumer products.

Summary

The creator places a NeeDoh stress ball into a glass jar filled with water to observe how it holds up over the course of a year.

Structure

1Creator shows a NeeDoh stress ball
2Creator places the ball into a glass jar
3Creator fills the jar with water
4Creator seals the jar to begin the year-long experiment

Product placement

(a) NeeDoh: the product is shown being placed into a jar of water to test its durability over time. It ACTS as the subject of the experiment. Removing it would change the entire premise of the video.