Mercedes Does Halloween 🎃

@mercedespaigee

5.4K followers · usually 1.4K views a post

Views

183.6K

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26.5K

Comments

750

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Why it worked

The video leverages 90s nostalgia and a recognizable pop-culture quote to engage viewers interested in Halloween costume inspiration.

Summary

The creator recreates a character look from the 90s movie 'Wish Upon a Star' for a Halloween series. She dresses up as the character Alexia Wheaton and quotes a line from the film.

Structure

1Creator introduces the Halloween look
2Creator appears in costume
3Creator delivers a famous line from the movie

Product placement

Midol (a brand of pain relief medication). It is SPOKEN as part of a quote from the movie 'Wish Upon a Star'. It merely APPEARS as a cultural reference to a line of dialogue. Removing the mention would not change the video, which is a Halloween costume showcase.

On-screen text

Mercedes Does Halloween 🎃 LOOK 13 - alexia Wheaton POP A MIDOL!!

Transcript

Pop a midol!

Original caption

If you grew up watching Wish Upon a Star, you already know how iconic Alexia Wheaton was. ✨⭐️ “Pop a midol!” #MercedesDoesHalloween🎃 #WishUponAStar #AlexiaWheaton #90sNostalgia #HalloweenLooks