Why it worked
The video leverages high-impact, local breaking news footage to capture immediate attention and drive traffic to the news outlet's website.
Summary
A news clip shows a car submerged in the San Francisco Bay following a crash near Highway 101. The video directs viewers to a news website for the full story.
Structure
- 1Footage of a submerged car in the bay
- 2On-screen text describing the incident
- 3Call to action to visit the news website
Call to action
Find the full story at the link above.
On-screen text
Car submerged in SF Bay after crash off Highway 101