Why it worked
The video pairs high-energy, iconic sports footage with a popular music trend, creating an emotional connection for fans of both the athlete and the song.
Summary
A montage of LeBron James highlights set to a house music track. The video expresses excitement for the release of a song titled "Think Of You."
Structure
- 1LeBron James dunking
- 2LeBron James celebrating
- 3LeBron James walking off court
- 4LeBron James high-fiving teammates
On-screen text
How life feels bc we’re finally getting “Think Of You”