Why it worked
The post succeeds by tapping into a highly specific, relatable behavior among gym-goers, using a simple text-on-image format that encourages quick engagement and shares.
Summary
The creator shares a relatable gym meme about using TikTok as a distraction during a difficult workout. The video features a single slide with text overlaying a selfie taken in a gym setting.
Structure
- 1Presenting a relatable gym scenario
- 2Describing the act of using TikTok during a workout
- 3Humorous take on gym motivation
On-screen text
when the weight starts to feel heavy so you go on tiktok and flip your phone