Post by @theoryofkhaos

Why cult brands feel like clubs A cult brand does two jobs at once: 🔥 It lets someone say "this is me" (identity) 🔥 It lets someone say "these are my people" (belonging) That's why cult brands feel like clubs, tribes and movements instead of companies. The real question isn't "what do we sell?" It's "how does this help people belong to each other?" #cultbranding #brandpsychology #branding #brandstrategy