Levi's went ahead and casually perfected the mom jean

The video uses a relatable, casual format that focuses on the product's fit and style, making it feel like a genuine recommendation rather than a forced advertisement.

A creator showcases her fit in a pair of Levi's mom jeans, highlighting the style and fit while dancing with her child. The video serves as a positive recommendation for the specific denim product.

(a) Levi's: The creator demonstrates the fit and adjustable nature of the jeans, showing how they look on her body and highlighting the brand label. This is the central subject of the video. Removing the brand would remove the entire purpose of the content. (b) ShopMy: The creator's bio link is a link aggregator, which merely appears as a destination for the viewer to find the product.