POV you have dry flaky skin 😩

@nikkissecretxx

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SoundTikTok sound · original sound - nikkissecretxx

Promoted product

Curél

Now with Advanced Ceramide Therapy, Curel lotions heal and protect dry, irritated skin. Meet Curél Japan Facial Care, No.1 in Japan for dry, sensitive skin.

Why it worked

The video uses a relatable 'POV' hook that addresses a common seasonal pain point, followed by a clear, step-by-step demonstration of products that provide an immediate, visible solution.

Summary

The creator demonstrates a skincare routine using two Curél products to address dry, flaky skin during the winter. She applies a cleanser and a treatment, highlighting their hydrating and exfoliating benefits.

Structure

1Identify the problem of dry winter skin
2Demonstrate the Curél cleanser
3Demonstrate the Curél treatment
4Show the final hydrated skin result
5

Original caption

ad Japanese Skincare👏🏽👏🏽 @Curél Japanese Skincare is really saving my skin this winter!❄️ Available @Boots 🛍️🛒 #dryskin #skincareroutine

More from @nikkissecretxx

Product placement

(a) Curél Resurfacing Micro Mousse Cleanser: ACTS; the creator demonstrates its application to her face to remove dry skin. (b) Curél Regenerative Micro Mousse Treatment: ACTS; the creator demonstrates its application to her face to hydrate skin. (c) Boots: APPEARS; mentioned in the caption as a retailer. Removing Boots would not change the video content.

Call to action

You can purchase your Curél products now at Boots.

On-screen text

POV you have dry flaky skin 😩

Transcript

Now listen, we all know that I suffer with dry, dehydrated skin. And as winter is upon us, I need all the help that I can get. Since my makeup is off, I like to use the Resurfacing Micro Mousse Cleanser by Curél. It's a super gentle exfoliant, and I usually get scared of exfoliators, but this is just going to remove that flaky dry skin. Locking in moisture with the Regenerative Micro Mousse Treatment. I love this. It feels so hydrated on the skin, and my skin looks so plump, too. You can purchase your Curél products now at Boots.