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111Silent UGCOther hookLifestyle
Hook
In the moonlight, my honey I know, with a dawn that you will be gone.
@hallloweenqueen
91.1K followers · usually 1.6K views a post
Views
177.7K
Likes
16.7K
Comments
102
Shares
5.0K
Promoted product
Glamlite The Conjuring Collection
Why it worked
The video leverages high-quality, thematic packaging that appeals to a specific niche audience (horror fans), making the unboxing experience visually satisfying and highly shareable.
Summary
The creator unboxes a horror-themed makeup collection from Glamlite, showcasing the packaging and swatching the products. The video highlights the detailed design of the palettes, lashes, and eyeliner.
Structure
- 1Unboxing the collection box
- 2Showing the Annabelle eyeshadow palette
- 3Swatching the highlighter
- 4Displaying the large eyeshadow palette
- 5Showing the lashes and eyeliner
Product placement
(a) Glamlite: The brand is operated throughout the video; the creator opens the packaging, displays the products, and swatches the highlighter and eyeliner. Removing it would change the video entirely. (b) The Conjuring / Annabelle: These are the horror film franchises that the Glamlite collection is themed after; they appear as logos on the packaging. Removing them would change the branding of the product but not the act of demonstrating the makeup.
Original caption
My first @Glamlite purchase and of course it’s a collab with one of my favorite horror franchises so it was a MUST and OMG!!! The packaging, the quality, I am SHOOK! This is truly incredible 😍🩸🪓✝️ . . . #glamlite #makeup #horror #halloween
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