Why it worked
The video succeeds by tapping into a highly relatable student experience of procrastination, using a simple, low-effort format that encourages viewers to share their own similar habits in the comments.
Summary
A college student walks across campus while text on screen jokes about their intention to spend their class time online shopping and scrolling through Pinterest. The video uses a popular meme format to express relatable student procrastination.
Structure
- 1Creator walking across campus
- 2Text overlay describing procrastination habits
- 3Video ends
Product placement
Pinterest: (a) it ACTS — the creator explicitly states they are going to scroll it for three hours, which is the primary activity described in the video. Removing the name would change the specific activity being described.
On-screen text
me omw to class to online shop and scroll Pinterest for 3 hours