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@karissakaminski — 166x breakout selling Libby app | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

166×Talking HeadResult / Flex hookCreator Economy

Hook

Guess what genius can stop paying for kindle unlimited because she finally decided to get a library card!!!!

@karissakaminski

4.3K followers · usually 2.0K views a post

Views

331.8K

Likes

43.7K

Comments

134

Shares

124

SoundTikTok sound · original sound - iproducedit

Promoted product

Download Libby, the library app by OverDrive, Inc. on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Libby, the library app.

3 videos3 creators→

Why it worked

The video taps into a highly relatable 'life hack' for a specific, passionate community (BookTok), offering a clear financial benefit that resonates with the audience's existing habits.

Summary

The creator celebrates getting a library card, which allows her to stop paying for a Kindle Unlimited subscription. She shows off her new library card to the camera.

Structure

1Creator walks through a library
2Creator announces she got a library card
3Creator explains she is canceling Kindle Unlimited
4Creator shows her library card

Product placement

Original caption

The smartest girl ever!!! #kindle #libby #library #reading #BookTok

More from @karissakaminski

More breakout videos from this creator.

Kindle Unlimited (a) ACTS: the creator mentions stopping her subscription to this service because she has found an alternative. Removing this would change the context of the video as it explains the financial benefit of the library card. Libby (a) ACTS: the creator displays her library card, which is the tool used to access the Libby app for free reading. Removing this would remove the subject of the video.

On-screen text

Guess what genius can stop paying for kindle unlimited because she finally decided to get a library card!!!!

Transcript

Guess what genius can stop paying for kindle unlimited because she finally decided to get a library card!!!!

I think of this every single time I get in the car😹 #driving #drivingtips #advi

@karissakaminski

She’s a genius!!!!!! #drunk #nightout #planning #setup #genius

@karissakaminski

I was crying #volleyball #nebraska #wrigley #nebraskavolleyball #ncaavolleyball

@karissakaminski

At home and at Georgia tech like come on🙄🙄🙄🙄🙄 #volleyball #ncaavolleyball #

@karissakaminski

Sure hope everyone gets something! #party #alcohol #fridge #drinks #wisconsin

@karissakaminski

Hey so let’s ignore the self tan tear stain thanks. But I love the all sports su

@karissakaminski

Trying to rebrand my whole state honestly. It’s not working. #midwest #camo #wis

@karissakaminski

Had to throw in a dad joke duh. #packers #gameday #dadjoke #lambeaufield #packer

@karissakaminski

And add “too chocolatey” to that list #sweet #taste #alani #sweettooth #sweets

@karissakaminski

My worlds collide🤞🏼🫂😻 but genuinely name your price. #drake #fomo #draketour

@karissakaminski

Cinema😻 #volleyball #collegevolleyball #ncaa #ncaavolleyball #volleyballgame

@karissakaminski

I lasted longer than I thought I would tbh but I miss you @abi | OH NAIL TECH #n

@karissakaminski