Stop doomscrolling and watch me dermaplane instead

@michellehashimi

1.4M followers · usually 46.1K views a post

Views

4.3M

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144.3K

Comments

535

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7.4K

SoundTikTok sound · original sound - michellehashimi

Promoted product

DermaplanePro

DermaplanePro is the global leader in dermaplaning tools, training, and professional skincare supplies. Shop premium blades, protocols, and certified courses trusted by estheticians worldwide.

Why it worked

The video leverages the popular ASMR trend to provide a satisfying, visually focused experience that keeps viewers engaged while naturally integrating the product as the tool of the trade.

Summary

The video features an esthetician performing a dermaplaning facial treatment on a client. The process is presented as an ASMR experience to discourage doomscrolling, while promoting the DermaplanePro brand.

Structure

1Text overlay hook
2Unboxing of the dermaplaning blade
3Application of oil
4Dermaplaning procedure
5

Original caption

Dermaplaning ASMR to stop you from doomscrolling 🤣🔪🔊🧖🏻‍♀️ @DermaplanePro discount code “msocial10” 💰 #asmr #asmrsounds #dermaplaning #facial #esthetician

More from @michellehashimi

Product placement

DermaplanePro: (a) ACTS — the brand name is visible on the headband worn by the client and the creator uses their branded dermaplaning tools; removing it would change the branding of the service demonstrated. The discount code "msocial10" is also provided for this brand.