Promoted product
Too Faced, KIKO, SHEGLAM, Rare Beauty
Why it worked
The video uses a controversial hook to capture attention, then pairs it with satisfying, high-quality close-up shots of popular beauty products, which appeals to the makeup enthusiast community.
Summary
The creator showcases a variety of makeup products from different brands while displaying text about their opinion on makeup application. The video serves as a montage of beauty products being prepared for use.
Structure
- 1Opening Too Faced foundation
- 2Showing Rare Beauty blush
- 3Applying powder with a puff
- 4Opening KIKO compact
- 5Opening SHEGLAM palette
- 6Showing mascara and eyeliner
Product placement
Too Faced (a) it ACTS — its foundation bottle is opened and the applicator is shown; KIKO (a) it ACTS — its compact powder is opened and used; SHEGLAM (a) it ACTS — its eyeshadow palette is opened and used; YSL (b) it merely APPEARS — a logo on a compact case in the background; Rare Beauty (a) it ACTS — its liquid blush bottle is shown.