A little black paint + Rub 'n Buff... wait until you see these Santas!

@ashley_watson531

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SoundTikTok sound · Christmas Music Nutcracker (Bass Boosted)

Promoted product

Rub n Buff

Metallic Finishes — Metallic finishes for mythical builds. The original wax metallic finish formulated from Carnauba waxes, fine metallic powders, and select pigments, Rub’n Buff delivers a depth and finish n…

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Why it worked

The video leverages the 'viral' trend of affordable seasonal decor while providing a clear, satisfying transformation that viewers can easily replicate with the specific products mentioned.

Summary

The creator visits Hobby Lobby to purchase ceramic Christmas figures and supplies, then demonstrates a DIY project using black paint and Rub 'n Buff to give them a vintage look. The video concludes by showcasing the finished, painted figures displayed on a shelf.

Structure

1Creator announces plan to find viral ceramic Santas at Hobby Lobby
2Shopping trip to select ceramic figures and craft supplies
3Demonstration of applying black paint to the figures

Original caption

Went to Hobby Lobby for the viral ceramic Santas and gave them a little makeover! Black paint + Rub ’n Buff for that moody, vintage Christmas look! #🌲 #christmascrafts #hobbylobby #christmas #hobbylobbyhaul

More from @ashley_watson531

Product placement

Hobby Lobby: (a) ACTS — the creator visits the store to purchase the ceramic items and craft supplies used in the project. Removing it would change the context of where the items were sourced. Rub 'n Buff: (a) ACTS — the creator explicitly names it, shows the product packaging, and uses it to transform the ceramic Santas. Removing it would remove the core technique of the tutorial. Creative Life: (a) ACTS — the brand of the ceramic Santa and tree figures being painted. Removing it would remove the subject of the craft. Bella Rose: (a) APPEARS — a brand of metallic wax on the shelf, but it is not used or highlighted by the creator.

On-screen text

A little black paint + Rub 'n Buff... wait until you see these Santas!

Transcript

Come with me to Hobby Lobby and let's see if we can find the viral ceramic Santa and see what other ceramic Christmas stuff they have to do the antique Rub 'n Buff on. And then and there's two different ones. One has a candy cane and one has a present. I think I'm going to get two of these also. Couple paint brushes. These are the Rub 'n Buff that you need. I'm going to do the antique gold. Of course had to get a few extra things! They turned out so cute. I'm so excited. Officially ready to decorate for Christmas.

Replying to @JustMeKisha Hope this helps with all the questions I got on my last

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