SIGN THE BIRTHDAY CARD!!

@little_miss_contrarian

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SoundTikTok sound · the name is MAMDANI

Promoted product

Happy Birthday Mister Mayorhappybirthdaymistermayor.com

Pledge an act of kindness, service, or giving in honor of Mayor Zohran Mamdani’s birthday.

6 videos

Why it worked

The video uses a catchy, repetitive audio track to turn a simple informational sign into an engaging, rhythmic experience that encourages viewers to pay attention to the details.

Summary

The video displays a schedule of locations and times for people to sign a birthday card for Zohran Mamdani. It uses a rhythmic chant to emphasize the spelling of his name while showing the event details on a sign.

Structure

1Introduction of the birthday card signing event
2Rhythmic spelling of the candidate's name
3Display of event locations and times
4

Original caption

Passing the card around!! #happybirthdaymistermayor #mamdani

More from @little_miss_contrarian

Product placement

Happy Birthday Mister Mayor (a campaign/initiative for Zohran Mamdani) — it ACTS as the subject of the video, providing the schedule and purpose for the birthday card signing event. Removing it would change the entire purpose of the video.

Call to action

Sign the birthday card at the listed locations or find updates at the provided URL.

On-screen text

SIGN THE BIRTHDAY CARD!! Friday 10/16 Brooklyn Museum @ 12:30 pm Friday 10/16 Prospect Park @ 1 pm Friday 10/16 Brooklyn Bridge @ 2 pm Friday 10/16 City Hall @ 3 pm Friday 10/16 Union Square @ 5 pm Friday 10/16 Times Square RED STEPS @ 6 pm Saturday 10/17 Rego Park - Clean Up @ 1 pm Find updates at happybirthdaymistermayor.com /birthday-card Due to weather, all times are approximate and subject to change! See you there!

Transcript

The name is Momdani. M-A-M-D-A-N-I. The name is Momdani. M-A-M-D-A-N-I. You should learn how to say it. M-A-M-D-A-N-I. You should learn how to say it. M-A-M-D-A-N-I. The name is Momdani. M-A-M-D-A-N-I. The name is Momdani. M-A-M-D-A-N-I.